Don Norman, author of the excellent The Design of Everyday Things, explains why you have to design products for how your customers are, and not how you want them to be.
This weblog is inspired by this talk from 2006 by best selling author Seth Godin.
Sadly, ill-conceived, unusable objects and interactions still abound, and we want to add our voice to the chorus of protest from people in the quest for more human-centered products and services.
Tracked: Jun 29, 22:59