Earn my trust or boom

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Thursday, June 25. 2009

Earn my trust or boom

Posted by

in why? really, why?

"You are receiving this e-mail because you attended an event, downloaded trial software or registered for technical white papers from Annoying Software, Inc. To be unsubscribed from all future mailings, including event announcements, please go to http://www.annoyingsofware.com/unsubscribe."

Before downloading your trial software, I made sure I unchecked the option to subscribe to your newsletter.

By insisting and making me:

1) open an unsolicited email about your product;

2) go to a page and enter my email again (as if you don't have it already) to unsubscribe from future mailings,

you are ensuring that I'm not buying your product, ever.

As Seth Godin (bestselling author, entrepreneur and agent of change) puts it,

You do 95% of it right, then use cheesy fonts or lie a bit or try too hard and boom, that's it.

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About

This weblog is inspired by this talk from 2006 by best selling author Seth Godin.

Sadly, ill-conceived, unusable objects and interactions still abound, and we want to add our voice to the chorus of protest from people in the quest for more human-centered products and services.

Contributors:
Adriana Beal | Jeff Howell | Daniel Mossé

Your comments are welcome. To contribute as a guest poster, contact us.

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Books mentioned on this blog may carry affiliate links, and the money earned from these is donated to Hand to Hand - Handmade by Women in Brazil.